Cycles is clinically proven hypoallergenic by the SGS Group and certified as mild, hypoallergenic and safe for sensitive skin. Normal laundry detergents might irritate your baby's skin. Cycles Liquid detergent which is formulated with no harsh chemicals, free of SLS, SLES, phosphates, optical brighteners, dyes, and bleach and only made with ingredients that are safe for your baby's delicate skin.